VentureBeat Covers PowerCloud Spin Out from PARC

When PARC announced it is spinning out PowerCloud Systems, we turned heads. Launching with 10 patents plus the technological power of PARC and an amazing executive team gets attention.  We had a great talk with VentureBeat, a Dow Jones newswire.  Scott Denne interviewed PowerCloud Systems’ president and CEO Jeff Abramowitz:

“(CloudCommand is) ideal for small- and medium-sized businesses that have been slow to adopt Wi-Fi because it’s either too expensive or too difficult to set-up and manage…”


PowerCloud Launches To Bring Wi-Fi To Smaller Businesses

By Scott Denne

VentureBeat, a Dow Jones Company


PowerCloud Systems Inc. has spun out from Palo Alto Research Center Inc. with software that could speed growth of Wi-Fi among small businesses.


PowerCloud’s CloudCommand software is built into Wi-Fi routers, connecting them to a central platform where the equipment can be managed and secured remotely.


The software provides consumer-grade Wi-Fi equipment with similar features as more costly enterprise-grade equipment, making it ideal for small- and medium-sized businesses that have been slow to adopt Wi-Fi because it’s either too expensive or too difficult to set-up and manage, said Chief Executive and founder Jeff Abramowitz. Small businesses are “suffering because there aren’t products that target them. Sixty-five percent of the businesses we’re targeting don’t have a Wi-Fi network,” he said.


The Palo Alto, Calif.-based company licenses its software to Wi-Fi equipment makers that in turn charge a subscription fee to their customers to access the online management software, giving a cut of that to PowerCloud. That method also brings value to the OEM because it enables it to charge a subscription fee for its equipment, bringing up the low margins on equipment sales to small- and medium-sized businesses.


PowerCloud was incubated at Palo Alto Research Center, or PARC, a subsidiary of Xerox Corp. that provided it with seed funding. In May it raised an undisclosed amount of Series A funding from Walden Venture Capital and Javelin Venture Partners.


Bringing Wi-Fi to such a large market gives the company great potential and since it incentivizes OEM to sell its software, the company has modest capital needs, said Matt Miller, a managing director with Walden Venture Capital.


PowerCloud launched its software just over a week ago. It has lined up D-Link Corp. as its first customer.


In addition to Miller, Noah Doyle, a managing director with Javelin Venture Partners, has joined the board.

About PowerCloud Systems
PowerCloud Systems is the leading online software platform provider for enabling Networking as a Service (NaaS). Its CloudCommand technology provides OEMs and service providers with the most powerful and cost-effective path for adding comprehensive cloud capabilities to their new and existing networking equipment. Based in Palo Alto, Calif., PowerCloud Systems is a spin-out from PARC that is funded by Qualcomm Ventures, Walden Venture Capital, Javelin Venture Partners and PARC. For more information, visit www.powercloudsystems.com.

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